Get in touch

General info

Mail to (or use the contact form).

Do you have a press or media request? Mail to

Do you want to help us unlock a pure lifestyle? Mail to

Request to join our LinkedIn group with tens of pure professionals.

Visuals: Instagram
Front row: Facebook
Professionals: LinkedIn

The Pure Family has five brands: MiUHAKA, Hills & MillsPapa Kazmi and I Nailed My Way To Success.

Bergermeerstraat 135
2493 XG Den Haag

KvK 53040406



When was The Pure Family born?
In the summer of 2012, when Hills & Mills was opened.
Who are the founders of The Pure Family?
Sheraz and Nawaz, a.k.a. Kazmi & Kazmi, are the founders.
Are there plans for international expansion?
With I Nailed My Way To Success and Papa Kazmi we are already reaching people worldwide. But we are not planning on expanding outside of the Netherlands in the coming years.
Can I become a part of The Pure Family?
If you have a really good idea, you can always email us. We also work with many partners. It is always possible to join the list.
Can I invest?
For HAKA and Papa Kazmi we have worked with crowdfunding. Both campaigns were successful. For future projects, such as HAKA 2 and 3, we will work with investors agaom. Do you want to be a part of a closed group, which will get the first opportunity? Send us an email.
Can I apply for a job?
Visit our brand sites for the latest vacancies.